Malaysia notes
Marketplace measurement notes for Malaysian brands
Malaysian growth teams often stitch Shopee or Lazada media, Meta, Google, and CRM into one journey story. The stitching is where honesty frays. Platform dashboards optimize for their own credit; your board pack has to negotiate between them.
Identity is partial — label it
Cross-platform identity matches are incomplete. Say so in the footnote. Inflating match rates to make the Sankey prettier will haunt you when finance reconciles to sales.
Promo calendars warp windows
Festival and mega-sale periods compress consideration. A window that works in a quiet month can mis-credit during 11.11. We encourage separate annotated packs for peak periods rather than forcing one annual template.
Offline still matters
Boutique visits, reseller conversations, and WhatsApp follow-ups sit outside many stacks. If they influence conversion, they belong on the canvas as known unknowns — blank spaces with owners — not as invisible magic.
Our Puchong office hours frequently dig into these edge cases with anonymized screenshots. Bring the messy export; leave with a clearer caption.