1. Journey inventory without vanity maps
List touchpoints, owners, and data gaps. Cut decorative arrows that imply certainty you do not have.
Flagship course
Attribution Canvas: Mapping Multi-Touch Journeys
Build a reusable canvas and a Data Visualization and Analytics Platform for Marketing Attribution Insights mindset — model literacy, chart craft, and stakeholder narration in six modules.
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Modules
Each module ends with a critique, not a quiz.
2. Model views in plain language
Compare last-touch, linear, position-based, and a simple data-driven sketch. Document trade-offs for finance.
3. The Attribution Canvas template
Assemble windows, exclusions, conversion definitions, and the single question the weekly pack must answer.
4. Visual hierarchy for dual views
Design side-by-side charts that invite comparison without implying one number is “true.”
5. Annotation and spoken walkthroughs
Write captions, footnotes, and a three-minute oral brief your CMO can interrupt.
6. Live pack critique & launch checklist
Ship a revised pack, receive instructor marks, and lock a 30-day improvement list.
Learning outcomes
- Produce a documented multi-touch canvas your team can reuse each quarter.
- Explain at least two attribution model views without collapsing into a single vanity KPI.
- Rebuild a weekly dashboard with restrained color, clear hierarchy, and labeled caveats.
- Run a stakeholder walkthrough that surfaces disagreements early.
Instructor
Nadia Khoo
Former growth analytics lead for regional marketplace brands. Nadia now teaches visualization critique and measurement documentation at MindCloud Tools. She still marks charts with a red pen — digitally, but with the same bluntness.
Informational pricing
Attribution Lab (this course): RM 2,450 per learner. Signal Desk intensive: RM 890. Private Insight Studio pricing is listed on the Pricing page. No payments are processed on this website.
FAQ
Do I need a specific BI tool?
No. Exercises accept Tableau, Looker Studio, Power BI, or carefully structured spreadsheets. We grade clarity of story, not brand of software.
What is a real limitation of this course?
We do not train you to build production data pipelines or identity graphs. If your warehouse identity resolution is broken, the Canvas will document that gap — it will not fix engineering debt.
Are sessions recorded?
Live critiques are recorded for enrolled learners for 60 days. Office hours are not recorded to keep discussion candid.
Course reviews
The dual-view module stopped our “pick a winner channel” habit. We now present assisted paths and a conservative slice together.
Solid on narrative. The data-driven sketch week assumed more SQL comfort than I had — I scraped by with a teammate’s help.