Blog

Field notes on attribution visuals

Short pieces from instructors and alumni collaborators. Practical, slightly opinionated, and free of funnel fairy tales.

Analytics charts displayed on a glass board

How to read a multi-touch chart without fooling yourself

Labels, windows, and the questions executives skip.

 Printed charts with careful color use

Color rules that keep attribution dashboards calm

Replace rainbow bars with a quieter system finance trusts.

 Collaborators reviewing measurement notes

Marketplace measurement notes for Malaysian brands

When Shopee, Meta, and Google share one journey map.

 Notebook with handwritten analytics footnotes

Footnotes that save Friday meetings

Three caption patterns that defuse false precision.